Giving up your old logo can be difficult for you if you are quite attached to the logo. It gets difficult to decide whether it is the right time to give up your old logo and get a new one. If you have an established business, your new logo design can either boost your business or it can make it difficult for your old customers to recognize your business. All these thoughts can stop you from taking the risk of getting a new logodesign.
Thoughts of Changing it
On
one hand, getting a fresh new logo design has a lot of benefits. You will be
able to tell your customers that you are open to change and grow just like your
customers. It will make them more open to your business and make them come back
to you again and again. The employees in your business will also be encouraged
to work better if you show them that things can always improve in your company.
Changing your logo can also give a whole new direction to your marketing team
to where you want your company to be.
Thoughts of Keeping it
But
on the other hand, you might think that your old logo design has been reallygood for your business and it has brought a lot of new customers. Your loyal
customers might think that things have started to change in your business and
this can make them hesitate to come to your business anymore. Another problem
it can create is that your old customers might not be able to recognize your
business anymore if it is not marketed properly.
Sometimes, whether it is a whole new logo design, a revised logo, or a logo with no change at all, all of them can have a different effect on your business. The answer to it is you can’t really decide which path will be the best for you. There are always risk to a business, especially if you are thinking of a change. If you think your old logo design is not going well with the times, it is time to go for the change. This will only bring positivity in the long run. After all, change is always necessary.
The evolution of a logo design helps you to keep the strength and history of your brand. Showing people, you are open to change can be a good thing for both your customers and employees. On the other hand, if you are thinking of changing your logo design altogether, you need to make sure that it is marketed properly in all the right channels. This will help prevent the loss of your old customers and bring in new customers
