Which Shape of Logo Design Is Best for Your Brand? Round vs. Square

In this competitive world of branding, every little detail matters. One crucial element that can significantly impact your brand's identity is the shape of your logo or logo design in the UK. Even though there are many design factors to consider, there are two main factors that are frequently discussed: square and round logos. Any firm looking to leave a long-lasting impression on its audience must carefully consider the visual appeal and meanings associated with each form. Each form has advantages of its own and can work well in certain situations.

This blog by the experts of the Professional Logo Design Company of the UK will help you to think about each.

Round Logo:

·  Approachability and friendliness: People tend to link round forms with approachability and friendliness. They have the power to foster inclusivity and a feeling of community.

·    Flexibility: Round logos are adaptable and function well in a range of settings. They are frequently simpler to scale and modify for many applications, such as business cards and social media accounts.

·   Balance: Harmony and balance may be expressed using a circular logo. It can be appropriate for companies that wish to convey a comprehensive and all-encompassing strategy.

·     Softness: The use of rounded curves can lessen the brand's overall visual impact and give it a cozier, more inviting, or less formal style.

Square Logo:

·   Strength and Stability: Square logos imply strength and stability. They may be connected to dependability and expertise.

·   Uniformity: Square logos frequently provide a feeling of consistency and order. They can work especially well for companies that wish to convey accuracy and diligence.

·     Modernity: Squares and other geometric forms are frequently connected to efficiency and modernity. To project a modern and cutting-edge image, a square logo may be suitable.

·    Grid Alignment: Square logos work well with grid systems, which is advantageous for preserving design consistency across different brand components.

For more information on logo design in London, get in touch with the experts.

In conclusion, the choice between a round or square logo ultimately depends on the message your brand wishes to convey and the industry in which you operate. Both shapes have their unique strengths, and the decision should align with your brand's values, target audience, and visual identity. Consider consulting with a professional graphic designer to ensure that your logo not only looks aesthetically pleasing but also effectively communicates your brand's essence to the world. After all, in the competitive world of branding, the right logo can be the key to unlocking a world of recognition and success.

So, what are you waiting for? Just contact GB Logo Designs for your business logo design in the UK.

Also Read: Top 5 oncoming logo design trends in 2024

Illuminate Your Brand: GB Logo Design's Exclusive Christmas Offer!

The holiday season is upon us, and at GB Logo Design, we're thrilled to unwrap a special gift just for you! 🎁 This Christmas, we're spreading the cheer with an incredible 25% OFF on all our services – from mesmerizing Logo Design to captivating Graphic Design and cutting-edge Website Design. 

Let the festivities begin as we transform your brand into a visual masterpiece!

Why Choose GB Logo Design?

✨ Expert Craftsmanship: Our seasoned designers are masters at bringing your brand's story to life. Each logo, graphic, and website is meticulously crafted to captivate your audience.

🌐 Modern Website Solutions: In the digital age, your website is often the first interaction with potential customers. Our Website Design services ensure a seamless, user-friendly, and visually stunning online presence.

🎨 Creative Graphic Design: Stand out in a crowded market with our graphic design solutions. From eye-catching marketing materials to compelling visuals for social media, we've got your brand covered.

The Gift of Savings: 25% OFF!

Imagine enhancing your brand's identity while enjoying substantial savings! This Christmas, GB Logo Design is offering an exclusive 25% discount on all our services. This limited-time offer is our way of adding a touch of sparkle to your festive celebrations.

How to Redeem Your Christmas Offer:

    1. 🌟 Explore our services at www.gblogodesign.co.uk

    2. 📞 Contact us at +44 1274 298451 or via email at artwork@gblogodesign.co.uk

   

Act Fast – Offer Valid Until 24th December!

This spectacular offer is available for a limited time only, concluding on the 24th of December. Don't miss out on the chance to elevate your brand's visual identity at an unbeatable price! Wrap Up Your Brand's Success with GB Logo Design!

This Christmas, let GB Logo Design be your partner in illuminating your brand's success. Embrace the spirit of the season with a refreshed and captivating brand identity. Contact us today, and let's make this festive season truly extraordinary!

Top 5 Oncoming Logo Design Trends in 2024

It's essential to keep ahead of the competition in the fast-paced world of design. The field of logo design must undergo a radical transition as 2024 draws near, embracing new aesthetics and technological advancements. Let's examine the top 5 emerging trends in logo design in the UK that will revolutionize brand identities in the upcoming year.

1. Dynamic logos for dynamic brands:

Static logos are being replaced with dynamic, flexible designs in the age of interactive information. More and more, brands are looking for logos that can change and develop in response to user interactions, the seasons, or even popular subjects. These dynamic logos build a stronger bond between the company and its audience by making the experience more customized and engaging.

2. Designs inspired by the metaverse:

As the metaverse gains popularity, companies are introducing components that show a linked, digital environment. With the addition of 3D and augmented reality (AR) aspects, logos are getting more and more immersive.

3. Sustainable Design:

As consumer behavior is still influenced by environmental concerns, sustainable design is becoming more and more prevalent in logo design. Companies are choosing to use simple designs, eco-friendly color schemes, and symbols that demonstrate their dedication to environmental responsibility. A brand's commitment to sustainability may now be shown through a logo, appealing to an increasingly environmentally concerned consumer base.

4. Integration of Artificial Intelligence:

AI is influencing every sector of the economy, including logo design. To produce data-driven design advice, AI algorithms are being used to assess rival logos, cultural trends, and customer preferences. This gives firms a competitive edge by streamlining the design process and guaranteeing that logos reflect the attitudes of the market today.

5. Iconography with Minimalist Typography:

Simplifying things is important in this day of excessive information. In 2024, minimalist iconography and typography will be key components of logo design. Brands are choosing simple, instantly identifiable typefaces and symbols that clearly express their core values. In addition to improving brand identification, this approach guarantees that professional logo design in the UK is timeless and adaptable to a variety of media.

Conclusion

To sum up, the following year looks to be a very interesting one for logo design in the UK as companies start incorporating immersive, dynamic, and eco-friendly components. Keep in mind that these trends are based on the state of design as of 2023, so it's critical to keep informed about any new advancements by reading through my earlier blogs and articles and looking over the logo designs at GB Logo Designs for the most up-to-date details.

Also Read: Top 5 Logo Color Trends That Are Going To Rule In 2023

Decoding the Costs: What Makes Logo Design Expensive?

In the field of branding and marketing, a company's logo frequently serves as the initial point of contact with its target market. The price of logo creation can vary greatly, and several reasons might make certain services more expensive than others.

In this blog, we'll decode the costs associated with logo design in the UK and shed light on why it can sometimes be a substantial investment.

• Professional Experience: One of the main factors contributing to the cost of professional logo design in the UK is the requirement for professional experience. Graphic designers with experience have the skills and expertise to produce logos that are not only aesthetically pleasing but also carefully crafted to deliver the desired message. Their knowledge is expensive, representing years of formal study and real-world experience. 

• Research and Conceptualization: Designing a logo involves more than just producing a visually appealing image. To make sure the logo stands out and connects with the target audience, industry, target audience, and competition research are necessary. It takes more time and effort to develop many concepts and refine them.

• Customization: Successful logos are distinctive and tailored to a particular brand. Off-the-shelf or template-based designs could be less expensive, but they don't have the uniqueness and customization that make a brand stand out. The process of creating a custom logo design in the UK includes idea generation, drawing, and iteration until the ideal design is obtained.

• Time and Iteration: The design process frequently calls for several revisions and iterations. For the intended appearance and feel, designers must experiment with various fonts, colors, and layouts. Time is money, and it takes time for each iteration.

• Scalability and Versatility: A good logo should function well on a variety of surfaces and sizes, including business cards and outdoor advertisements. A logo must be carefully considered and tested in order to be scalable and adaptable, which might raise the cost.

Final Thoughts 

In conclusion, while the cost of logo design may initially seem high, it's important to recognize that a well-designed logo is an investment in your brand's success. Your brand may be recognizable and leave a lasting impression with the help of a professionally designed logo.

Employing a professional logo designer for a professional logo design in the UK is an investment in the strategic depiction of your brand's identity, rather than merely paying for a lovely picture.

So, what are you waiting for? Just visit GB Logo Designs today!

Also Read: Factors affecting a good packaging design in the UK

Factors Affecting Good Packaging Design In The UK

Packaging design is not an easy task, as it takes numerous aspects into account. An effective package design project easily integrates the two, producing packaging that is both aesthetically pleasing and useful. Products are typically assessed by their packaging before a consumer experiences the item, much like books are frequently appraised by their covers. So now only contact the Professional Logo Design of the UK. 

Given below are the factors identified by the experts for Packaging Design in the UK that affect a good packaging design, so have a look at them:

1.      How should the image and graphics look?

Your packaging's physical look, including photos, typefaces, colors, and other factors, is crucial since it greatly influences how customers will see you. Additionally, this is the stage of the process where we are most likely to get engaged. To provide customers with an instant understanding of what the product is, its worth, and the satisfying experience they'll have using it, packaging design should capture the spirit of the product itself.

2.     What material will be used in the packaging?

Will your package be constructed of foil, plastic, card, or a combination of materials? Is another constructional design query. Custom-made shipping boxes may contain a range of materials. This has an impact on your choice of photos as well as print and assembly issues.

3.      What is the cost of packaging?

Your project will incur expenditures for every step of the package design and manufacturing process, including design, materials, printing, and assembly. We highly advise working with a strategic package design professional or business logo designer in the UK throughout the process since there is minimal room for error when it comes to packaging design expenses for fast-moving consumer items with low margins per unit.

4.      How environmentally friendly is the packaging?

Consumers are currently highly concerned about sustainable package design, which is influencing packaging design tactics on every level. Graphic designers believe that sustainable packaging materials alone are not enough; the design itself must also appear sustainable. This has a direct effect on the way the packaging looks; contemporary trends include handwritten lettering, pencil drawings of landscapes, and vintage-inspired patterns.

At GB Logo Design, apart from logo design in the UK, we also provide packaging design services. We only concentrate on the visual design portion of this equation; therefore, when we recommend the key factors, we emphasize branding. We can collaborate with you to create perspectives for your brand that are most in line with the utility of your offering. Call us right now to discuss your needs with our designers.

Trustpilot Recommends GB Logo Design As The Best Logo Design Company In The UK

Did you know that almost 75% of consumers claim that they recognize a brand or company by its logo design alone? Again, near about 50% of modern consumers say that they are more likely to purchase a product from a brand by seeing a professional logo. Therefore, anyone can understand the importance of a professional logo design.

Recently, Trustpilot, a reputed and globally-acclaimed brand review platform that helps others make wise decisions has recommended GB Logo Design to be the best logo design company in the UK. Trustpilot is a reliable and legitimate platform that does not promote fake reviews and helps people research brands online. At Trustpilot, GB Logo Design has set the bar so that people can trust the brand for businesses worldwide.

Every small to large business in the UK keeps a greater faith in Trustpilot to improve or build their brand reputation, engage more customers with the brand, and most importantly obtain genuine feedback from the clients. GB Logo Design has also become a part of the world’s leading review platform that is fully open to all. However, in this blog, let us have a clear look at GB Logo Design’s credibility to achieve this recommendation from Trustpilot –

·      Fulfils all the criteria: Trustpilot has assessed whether it has all the qualities to be the best logo design company in the UK. So, let’s explore the factors to consider when choosing a logo design company –

ü If they are professional in work and words

ü If they make affordable logo designs

ü If they make customized logo designs

ü If they make outstanding and unique logo designs

ü If they are patient and problem-solving

ü If they are experts in making professional logo designs

ü If they make on-time delivery

However, these are some of the factors that people look for when hiring a logo design company in the UK. Thankfully, GB Logo Design has all the qualities stated above! The professionals create amazing logo designs every time and never fail to amaze clients for years. Their exceptional skill and years of experience have made it the highest-rated and the best logo design company in the UK.

“Amazing service, Great selection of designs. Very patient when i got confused over two designs I liked and they corrected my mistake in no time. Ordered on a Saturday and order complete to my utmost satisfaction in just over a week, amazing since there were revisions to allow me my perfect design. Very happy with logo and stationary.

WELL DONE!!” – says Pam Cowan, an existing happy client of GB Logo Design.

For more reviews on Trustpilot, click the link below

https://uk.trustpilot.com/review/www.gblogodesign.co.uk

How to get started with GB Logo Design?

As we have already said that GB Logo Design makes bespoke logo designs in the UK. So, if you want an attractive and extraordinary professional logo design for your business, get in touch with the experts now.

ü Tell us your requirements: Every brand or company has different requirements for a logo design. So, if you want logo design services from GB Logo Design, discuss your requirements with the professionals first. The expert logo designers will deliver you a professional logo design exactly what you want.

ü  Understand the process: When you will consult our professionals, they will brief you on how we work. This will help you understand the process and steps of our work. Our experts will also let you know when they can deliver your logo design in the proper file or format.

ü Discuss the price and available payment options: We have different packages for logo designs. Choose your package according to your requirement. Do not forget to know the available payment options!

·  Benefits of logo design collaboration with GB Logo Design: GB Logo Design is one of the most reputed logo design companies that offer a wide array of graphic design services in the UK. We believe in case studies in different logo designs to create something extraordinary. Read more about GB Logo Design’s Case Study on Starbucks Logo Design and Its Evolution – Case Study - Starbucks Logo Design And Its Evolution - GB Logo Design

Here are the benefits that you can obtain if you believe in the collaboration and logo design services of GB Logo Design –

ü You can build visual consistency for your brand

ü The logo design can represent your brand professionally

ü You will have a memorable logo design for your brand

ü You can build brand loyalty with your professionally designed logo

ü Your logo will create a strong positive first impression of your brand

To conclude, we must say that prioritizing your logo design is the very first step in building your brand. So, with the collaboration with GB Logo Design, ensure that your logo design turns out to be the next thing you pursue to strengthen your brand or company. Still, even if you have the slightest doubt about the potential of GB Logo Design, explore the reviews on Trustpilot, a reliable resource for finding trustworthy recommendations online.