Which Shape of Logo Design Is Best for Your Brand? Round vs. Square

In this competitive world of branding, every little detail matters. One crucial element that can significantly impact your brand's identity is the shape of your logo or logo design in the UK. Even though there are many design factors to consider, there are two main factors that are frequently discussed: square and round logos. Any firm looking to leave a long-lasting impression on its audience must carefully consider the visual appeal and meanings associated with each form. Each form has advantages of its own and can work well in certain situations.

This blog by the experts of the Professional Logo Design Company of the UK will help you to think about each.

Round Logo:

·  Approachability and friendliness: People tend to link round forms with approachability and friendliness. They have the power to foster inclusivity and a feeling of community.

·    Flexibility: Round logos are adaptable and function well in a range of settings. They are frequently simpler to scale and modify for many applications, such as business cards and social media accounts.

·   Balance: Harmony and balance may be expressed using a circular logo. It can be appropriate for companies that wish to convey a comprehensive and all-encompassing strategy.

·     Softness: The use of rounded curves can lessen the brand's overall visual impact and give it a cozier, more inviting, or less formal style.

Square Logo:

·   Strength and Stability: Square logos imply strength and stability. They may be connected to dependability and expertise.

·   Uniformity: Square logos frequently provide a feeling of consistency and order. They can work especially well for companies that wish to convey accuracy and diligence.

·     Modernity: Squares and other geometric forms are frequently connected to efficiency and modernity. To project a modern and cutting-edge image, a square logo may be suitable.

·    Grid Alignment: Square logos work well with grid systems, which is advantageous for preserving design consistency across different brand components.

For more information on logo design in London, get in touch with the experts.

In conclusion, the choice between a round or square logo ultimately depends on the message your brand wishes to convey and the industry in which you operate. Both shapes have their unique strengths, and the decision should align with your brand's values, target audience, and visual identity. Consider consulting with a professional graphic designer to ensure that your logo not only looks aesthetically pleasing but also effectively communicates your brand's essence to the world. After all, in the competitive world of branding, the right logo can be the key to unlocking a world of recognition and success.

So, what are you waiting for? Just contact GB Logo Designs for your business logo design in the UK.

Also Read: Top 5 oncoming logo design trends in 2024